Pronounce it however you like, but ROULEUR is the new Ruler
Inspired both by the collaborative, artisanal craft of modern craft breweries and the secretive, monastic breweries of the Old World, our beers are designed to be stylish without precedence, irreverent without recklessness. There is a symmetry to what we do… ROULEUR is about bringing into balance well-crafted style variations and ingredient combinations that expertly reach beyond the rules and limitations tradition has imposed on the most glorious and widely consumed alcoholic beverage on the planet.
ROULEUR’s particular position in the San Diego Craft Beer landscape is a flag unfurled at the crossroads between innovation and sophistication, which sits above the breweries that stick to the rules they’ve been handed or attempt to break them in ways that are characterized in one-dimensional over-indulgence. For ROULEUR, it’s not about simply drinking versions of the same styles or being bludgeoned with beer ‘bombasity,’ it’s about challenging conventions that stifle the craft.
These are just a few of our beers which have been given the ROULEUR touch: